Transforming Your Cover Letters Into Differentiators: Eleven Tips

STOP THE SPRAY AND PRAY!

WHY EVERY JOB SEEKER MUST BECOME A GOOD MARKETER

In marketing, we call it “spray and pray.” This means skipping “spray” the deliberate strategic thinking necessary to ensure the message and the offer resonate with the audience and “praying” for success.

For people looking for a new job, it means submitting your resume for a position without spending the time and effort to make a positive and lasting impression. You know, you see the position advertised on a job site like LinkedIn or Indeed, you glance at the job description, and you immediately apply online. You may completely skip the cover letter because you’re already on the next job promotion or you think you have better ways to invest your time and energy.

There’s a better way to stand out and advance to the next round. As successful marketers learned long ago, “spray and pray” is a fool’s errand.

If you keep submitting your applications with no reply, let’s have a conversation – I can help with eleven essential tips and more.

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